I first shared the brand Formulate with you back in July when the company launched! So, I'm really excited to tell you about my personal formulation today, and give you the opportunity to win your own! A huge thank you to Formulate for gifting me my set of shampoo and conditioner and for sponsoring a second giveaway! (Blog Disclosure Here)
The Brand & It's Concept
Formulate has such a cool concept! My hair is naturally stick straight, thick...but fine, and I have to wash it every single day. My husband's 100% the opposite-his hair is coarse, wavy and water rolls right off of it. And I'm willing to bet your hair is nothing like either of ours. So, it doesn't make sense that we would all use the same shampoo and conditioner.
Formulate is a company that makes a custom shampoo and condition to match your hair. First, you fill out a hair profile, and you will be asked questions like what texture of hair you have, and what climate you live in. You also get to select your own scent! It's a completely custom system just for you. Here is my hair profile, where you can see what kind of hair I have, and what my goals are when shampooing.
They get major bonus points from me for being cruelty free!
After you fill out the Formulate questionnaire, that's all you have do! Their chemist (yes, literal scientists work on your shampoo!) will get to work formulating your shampoo and conditioner set. Then, just check your mail! I found the shipping to be lightening fast, so if you are running low on shampoo this is a great time to switch!
Included along with your shampoo and conditioner will be a complete list of all the ingredients in your set! There are no parabens, sulfates or preservatives in any of the formulas.
So, what happens if your formulation isn't right? Well, that happened to me! My formula needed some adjustments. That's okay! Formulate's customer service is off the charts. Abby was SO helpful and was adamant about getting my system perfectly tweaked. Formulate has an app where you can give feedback to the chemists and make any adjustments. (Plus, if you aren't happy they promise a full refund.)
I love the scent I chose, and I've absolutely noticed a decrease in the amount of split ends I usually get.
The Price Point
After you fill out your hair profile you will be given two options: You can try a 4oz bottle of shampoo and a 4 oz bottle of conditioner for $19.95 or you can get the 14 oz of each (which is what I have!) for $49. The 4 oz bottles are a great way to give it a try (or you can enter the giveaway below and get a set for free!)!
I'm an advocate for spending money wisely, so please make your own decisions about what you are willing to splurge on! This is not a budget shampoo and conditioner. But, neither is it budget quality. This is much more comparable to salon grade products. You would also expect to pay more for a personal cosmetic chemist creating a product just for you!
If you are a person who has tricky hair and you've struggled for years to find something that works, I really think this would be worthwhile. If you are a person who can pick any bottle off the pharmacy shelf and it works great, then you go girl!
Wanna give it a go? Please, please enter my giveaway to win your own custom hair care set! One winner will be chosen to receive 1 shampoo and 1 conditioner. The giveaway ends on December 6th, so pop over and enter!
Leave a comment below to tell me you've entered the giveaway! What shampoo and conditioner do you use? Are you happy with it, or would you like to try something else?
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