I have never met anyone with hair like mine. (Well, maybe my sister.) I have dark blonde, shoulder length hair. It's fine textured, but there is a LOT of it! Because my scalp is fairly oily, I wash it every. single. day. And don't hate me, but it dries perfectly straight! Sound like you? I didn't think so. 

That's why the concept behind Formulate really spoke to me. No one has the same head of hair, so we really shouldn't be using the same shampoo! You need a formula that works with your hair texture, length, color and climate! 



Formulate is a BRAND NEW hair care company, that is launching TODAY! I'm so excited to be partnering with them, because I really think this is a brilliant concept. You start by filling out a hair survey, and Formulate asks you 27 questions that help them create a custom shampoo and conditioner formula for your hair. You even get to customize the scent! 

Formulate shampoos and conditioners are paraben, sulfate and cruelty free!

I can't wait to get my personal formulation! I will be checking in after I try it out for a few weeks and I will give a full report. To celebrate Launch Day, Formulate wants to give away a personal hair care system to one of you!


To enter the giveaway, just visit my Formulate profile and hit the giveaway button! Ends July 24th.

On my profile you will also be able to see my personal hair profile, and what scent I chose! This is their launch day, so only a limited number of orders will be taken so they can get everything right. But, if you just can't wait until after the giveaway, I've got several invite codes that I'd love to share! Shoot me an email and I will get one to you. 

Leave a comment below if you've entered the giveaway! I'd love to know what you think of this concept, and what your hair care routine is like! Tell me if you wash your hair everyday or if you don't have to!
This is a sponsored post! As always the content here is my own and personal opinion. 
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